$34 per bottle, $122 (4 bottles)
Order by phone 800-379-5668
Directions: 2-4 ounces per day 6 days per week for three months
Please search the web for Noni Juice testimonies on the curing
applications of Noni. Although it is well known that Noni has helped
millions, we can not make claims as to what Noni helps your body heal.
Please do your own research.
We are promoting the use of noni for better health ... since much of
the published research and testimonials are the result of users
of Tahitian or Hawaiian noni, we feel free to use it when it concerns
noni itself and not specifically the tahitian brand.; We try not to
speak negatively about any noni product - whether from Tahiti, Samoa, Hawaii or
There are differences in the soil and the number of
nutrients in the soil from place to place. Dominica's
volcanic soil has up to 70 trace nutrients, has only been used for noni
cultivating - and has plenty of fresh water - which
makes it the richest and most ideal soil for the Morinda Citrifolia plant. The better the soil, the better the fruit!
Dominican Noni is 100% organic.
Another important point is that the Dominica noni is blended with tropical
fruits grown in the same nutrient-rich soil as the noni itself. All the
fruit is picked fresh and mixed in the country of origin. This blend of
west Indian fruits is unique. The result is a totally different taste and
odour. We keep the blend to a minimum - just enough to make the juice more
acceptable in taste and smell - never so much as to change the taste entirely or
remove the unique smell of noni - which could result in a lower
"grade" strength. Well over 90% of our bottled juice product is
pure noni. The exact blend percent, method and fruits used is a trade
secret but is done organically. (you might note that the tahitian noni is
blended in america with northern fruits like blueberries). We like to
say it is Caribbean strength, Caribbean Taste, Caribbean price.
Dominica noni fruit comes from "virgin" soil - never used for any
other purpose or near any soil ever fertilized with chemicals ... it is 100%
organic, free of all pollutants. It is picked from the tree when ripe for
juicing. Our noni is full of pulp and not watered down.
It is called Five-Star Noni" ,,, because It is the best in the world and
strongly suspect more powerful (stronger) than any other.
Below is information on Noni in General. The information below is not
FDA approved. If it was FDA approved that would mean that there were 300 million
dollar studies done on it that were probably manipulated to prove what they
wanted to prove due to the high investment. (approval by the FDA does not
mean what many think it means. I actually do not trust anything approved
by the FDA because they approve chemicals and chemicals are not good. They
do not approve food, not any of them and we know foods are good.
Noni restores Xeronine to the body. If you search on the internet you
will finds thousands of success stories of people getting better from many
sicknesses. In their process of healing they have used Noni among other
In a time when we are more concerned than ever with issues of health, a
tropical herb called noni needs to be added to our list of the best natural
remedies. Its usage over hundreds of years supports its description as a
veritable panacea of therapeutic actions. At this writing, noni continues to
accrue impressive medicinal credentials, and its emergence as an effective
natural healing agent is a timely one. Amidst rising cancer rates, the high
incidence of degenerative diseases like diabetes, and the evolution of
antibiotic resistant bacteria and new viral strains, herbs like noni are sought
after for their natural pharmaceutical properties. Unquestionably, all of us
want to know how to:
Protect ourselves from toxins and pollutants.
Prevent the premature onset of age-related diseases such as arthritis,
heart disease, diabetes and stroke.
Boost our immune defenses to protect ourselves from new viral and bacterial
strains that have become antibiotic-resistant.
Reduce our risk of developing cancer.
Better digest our food for proper assimilation.
Noni has the potential to boost the immune system, inhibit tumor growth,
normalize physiological functions on a cellular level and stimulate cell
regeneration. Noni appears to have the ability to augment immune defenses,
fight pain, reduce inflammation and purge the intestinal system without the
dangerous side effects of harsh drugs. Its actions are multifaceted and must
be considered when assessing natural treatments for disease or injury. Its
impressive and widespread use among various native cultures of tropical island
regions supports the notion that it does indeed possess valuable, therapeutic
Indian Mulberry (India), Noni (Samoa and Tonga), Nono (Tahiti and Raratonga),
Polynesian Bush Fruit, Painkiller Tree (Caribbean islands), Lada (Guam),
Mengkudo (Malaysia), Nhau (Southeast Asia), Grand Morinda (Vietnam), Cheesefruit
(Australia), Kura (Fiji), Bumbo (Africa)
Note: This is only a small sampling of vernacular names for Morinda
citrifolia. Almost every island nation of the South Pacific and Caribbean
has a term for the particular plant. This booklet will refer to the herb mainly
as "noni" or "Morinda."
Bark, leaves, flowers, fruit and seeds
Note:Virtually every part of the noni plant is utilized for its
individual medicinal properties. The seeds have a purgative action, the leaves
are used to treat external inflammations and relieve pain, the bark has strong
astringent properties and can treat malaria, the root extracts lower blood
pressure, the flower essences relieve eye inflammations and the fruit has a
number of medicinal actions.
Morinda citrifolia is technically an evergreen
shrub or bush, which can grow to heights of fifteen to twenty feet. It has
rigid, coarse branches which bear dark, oval, glossy leaves. Small white
fragrant flowers bloom out of cluster-like pods which bear creamy-white colored
fruit. The fruit is fleshy and gel-like when ripened, resembling a small
bread-fruit. The flesh of the fruit is characteristically bitter, and when
completely ripe produces a rancid and very distinctive odor. Noni has buoyant
seeds that can float for months in ocean bodies. The wood of the Morinda
tree is known for its hardness, resistance to salt and very lovely grain.
Noni can be considered an antibacterial, analgesic, anti-congestive,
antioxidant, anticatarrhal, anti-inflammatory, astringent, emollient,
emmenagogue, laxative, sedative, hypotensive (lowers blood pressure), blood
purifier, and tonic.
Noni has various chemical constituents. First, it has an impressive array of
terpene compounds, three of which-L. Asperuloside, aucubin, and glucose-have
been identified by their actyl derivatives. Both caproic and caprylic acids have
been isolated. Second, bushfruits, a category of which noni fruit is a member,
are also considered a good source of vitamin C. Third, noni fruit juice has been
linked to the synthesis of xeronine in the body which has significant and
widespread health implications. Last, the alkaloid content of the noni fruit is
thought to be responsible for its therapeutic actions. Alkaloids exhibit a wide
range of pharmacologal and biological activities in the human body. They are
nitrogen-containing organic compounds which can react with acids to form salts
and which are the basis of many medicines. The following is an in-depth chemical
analysis of each plant part and its chemical constituents.
Amino acids (which include alanine, arginine, aspartic acids, cysteine,
cystine, glycine, glutamic acid, histidine, leucine, isoleucine, methionine,
phenylalanine, proline, serine, threonine, tryptophan tyrrosine, and valine)
Acacetin 7-0-D (+)-glucophyranoside
6,8,-dimethoxy-3-methyl anthroquinone-1-0-8-rhamnosyl glucophyranoside
caproic caprylic acids
B-D-glucopyranose pentaacetate 2
Asperuloside tetra acetate
Ascorbic acid (The high ascorbic acid [vitamin C] content of this bushfruit
makes it a valuable food source.)
Note: Dr. Ralph Heinicke of the University of Hawaii discovered an
alkaloid in the nonifruit which he calls proxeronine and which he
believes has appreciable physiological actions by acting as a precursor to
xeronine, a very crucial compound (see later sections). In addition, a compound
called damnacacthol is believed to help inhibit certain viruses and
cellular mutations involved in cancer.
ROOT AND ROOT BARK
Recent surveys have suggested that noni fruit exerts antibiotic action. In
fact, a variety of compounds which have antibacterial properties (such as
aucubin) have been identified in the fruit. The 6-D-glucopyranose pentaacetate
of the fruit extract is not considered bacteriostatic. Constituents found in the
fruit portion have exhibited antimicrobial action against Escherichia coli,
Salmonella typhi (and other types), Shigella paradysenteriae, and Staphylococcus
aureaus. Compounds found in the root have the abitlity to reduce swollen
mucous membrane and lower blood pressure in animal studies.
Proxeronine is an alkaloid constituent found in noni juice which may prompt
the production of xeronine in the body. It is considered a xeronine precursor
and was discovered in noni fruit by Dr. Ralph M. Heinicke. He has theorized that
this proenzyme can be effectice in initiating a series of beneficial cellular
reactions throuhg its involvement with the integrity of specific proteins. He
points out that tissues contain cells which possess certain receptor sites for
xeronine. Because the reactions that can occur are so varied, many different
therapeutic actions can result when xeronine production escalates, explaining
why noni is good for so many seemingly unrelated disorders.
Damnacanthol is another compound contained in the fruit on the noni plant
which has shown the ability to block or inhibit the cellular function of RAS
cells, considered precancerous cells.
Body Systems Targeted
The following body systems have all been effectively influenced by noni:
circulatory, digestive, respiratory, integumentary (skin), endocrine, immune,
nerbous and skeletal.
Current Forms Available
The forms of noni currently available include juice, dried capsulized and,
and oil. Noni plant constituents are sometimes offered in combination with other
herbs. Some products contain a percentage of the fruit, bark, root and seeds for
their individual therapeutic properties.
Extracts of M. citrifolia are considered safe if used
as directed; however, pregnant or nursing mothers should consult their
physicians before taking any supplement. High doses of root extracts may cause
constipation. Taking noni supplements with coffee, alcohol or nicotine is not
Ideally, noni extracts should be taken on an empty
stomach prior to meals. The process of digesting food can interfere with the
medicinal value of the alkaloid compounds found in noni, especially in its fruit
juice. Apparently, stomach acids and enzymes destroy the specific enzyme which
frees up the xeronine compound. Take noni supplements without food, coffee
nicotine or alcohol. Using supplements that have been made from unripened or
gree fruit is also considered preferable to the ripe fruit.
NONI: ITS USE AND HISTORY
Noni is tropical wandering plant indigenous to areas of Australia, Malaysia
and Polynesia. It is considered native to Southeast Asia although it grows from
India to the eastern region of Polynesia. Morinda citrifolia has a long
history of medicinal use throughout these areas. It is thought to be the
"most widely and commonly used medicinal plant prior to the European
Centuries ago, the bush fruit was introduced to native Hawaiians, who
subsequently called it "noni" and considered its fruit and root as
prized medicinal agents. Among all Polynesian botanical agents of the 19th
and 20th centuries, noni has the widest array of medical
applications. Samoan and Hawaiian medical practitioners used noni for bowel
disorders (especially infant diarrhea, constipation, or intestinal parasites),
indigestion, skin inflammation, infection, mouth sores, fever, contusions and
sprains. Hawaiians commonly prepared noni tonics designed to treat diabetes,
stings, burns and fish poisoning. The herb’s remarkable ability to purge the
intestinal tract and promote colon health was well known among older Hawaiian
and Tahitian natives and folk healers.
Interestingly, field observations regarding its reputation discovered that
noni’s medical uses were frequently passed down from mother to child. Noni is
intrinsically linked to the rich healing heritage of the Polynesian culture. The
fact that cultures in Samoa, Tonga, the Philippines, Tahiti, India and Guam had
become familiar with M. citrifolia and its medical applications strongly
attests to its credibility as a remarkable healing agent.
Wonder Herb of Island Folk Healers
Common to the thickets and forests of Malaysia and Polynesia, and the low
hilly regions of the Philippine islands, noni has been cultivated throughout
communities in the South Pacific for hundreds of years. Its Hawaiian use is
thought to originate from inter-island canoe travel and settlement dating to
before Christ. Its hardy seeds have the ability to float which has also
contributed to its distribution among various seacoasts in the South Pacific
Historical investigation has established the fact that some of Hawaii’s
earliest settlers probably came via Tahiti. For this reason, Tahitian herbal
practices have specific bearing on the herbal therapeutics of islands to the
north. The very obvious similarities between the Hawaiian vernacular for herbal
plants like noni and Tahitian names strongly suggests the theory of Polynesian
migrations to Hawaii.
Cultures native to these regions favored using Morinda citrifolia for
treating major diseases and utilized it as a source of nourishment in times of
famine. Noni fruit has been recognized for centuries as an excellent source of
nutrition. The peoples of Fiji, Samoa and Raratonga use the fruit in both its
raw and cooked forms. Traditionally, the fruit was picked before it was fully
ripe and placed in the sunlight. After being allowed to ripen, it was typically
mashed and its juice extracted through a cloth. Noni leaves provided a vegetable
dish and their resiliency made them desirable as a fish wrap for cooking.
Noni’s Medical Reputation
Elaborate traditional rituals and praying rites usually accompanied the
administration of noni. Interestingly, cultures indigenous to the Polynesian
islands had a significant understanding of their flora. For example, native
Hawaiians maintained a folk-medicine taxonomy that was considered second to
none. Noni was not only used for medicinal purposes but for its food value, for
clothing and for cloth dyes as well. Research indicates that noni was among the
few herbal remedies that islanders considered "tried and true." In
Hawaii, trained herbal practitioners reserved the right to prescribe plant
therapies. Records indicate that Hawaiian medical practices were based on
extensive and very meticulous descriptions of symptoms and their prescribed
herbal treatments. Dosages were controlled and the collection and administration
of plant extracts was carefully monitored.
In addition to Morinda, it was not uncommon for these herbal doctors to also
recommend using aloe vera and comfrey, two herbs which are commonly used today.
More over these medicine men also knew when and how to combine various herbal
agents to achieve desired results. It was also common practice to mix plant
extracts with coconut oil for external applications.
In regard to its application for common ailments, Hawaiians and other island
communities traditionally prescribed noni to purge the bowel, .reduce fever,
cure respiratory infections such as asthma, ease skin inflammations, and heal
bruises and sprains. In other words, noni was widely used and highly regarded as
A Timely Re-emergence
Today, the natural pharmaceutical actions of the
chemical constituents contained in noni are scientifically emerging as valuable
botanical medicines. Tahitian noni intrigued medical practitioners decades ago;
however, due to the eventual emergence of synthetic drugs, intrest in this
island botanical diminished until recent years. Ethnobotanists are once again
rediscovering why Tahitian and Hawaiian people have treasured and cultivated Morinda
citrifolia for generations. Noni is now finding its way into western
therapeutics and is referred to as "the queen" of the genus Rubiaceae.
Its ability to reduce joint inflammation and target the immune system have made
it the focus of the modern scientific inquiry. Dr. Ralph Heinicke has conducted
some fascinating studies on the chemical constituents of the noni fruit. His
research centers on the proxeronine content of the fruit juice and how it
profoundly influences human physiology.
In addition, scientific studies investigating noni as an anticancer agent
have been encouraging. Its conspicuous attributes and varied uses have elevated
its status to one of the best of the healing herbs. Today Morinda citrifolia
is available in liquid, juice, capsulized or oil forms and is considered one of
nature’s most precious botanicals.
TRADITIONAL USES OF NONI
Throughout tropical regions, virtually every part of Morinda citrifolia was
used to treat disease or injury. Its curative properties were well known and
commonly employed. Patoa Tama Benioni, a member of the Maori tribe from the Cook
Islands and a lecturer on island plants explains:
Traditionally Polynesians use noni forbasically everything in the treatment
of illness. Noni
is a part of our lives. Any Polynesian boy will tell you he’s had
experience with it. We use
juice from its roots, its flowers, and its fruit… my grandmother taught me
to use noni from
the roots and the leaves to make medicine for external use as well as
internal use, and for all
kinds of ailments, such as coughs, boils, diseases of the skin, and cuts.
The following is only a partial list of how island folk healers used this
very valuable plant.
Poultices of noni fruit were applied to swollen areas, deep cuts, boils,
and inflamed joints for immediate relief.
Women in Malaysia used noni fruit juice and bark decoctions to stimulate
Noni was frequently utilized for its antiparasitic activity.
Respiratory ailments, coughs, and colds were treated with noni.
A juice made from pounding noni leaves, roots and fruit mixed with water
was administered for diarrhea.
Dried and powdered forms of the bark mixed with water were given to kill
Boiled bark decoctions were given as a drink for stomach ailments.
Coughs were treated with grated bark.
Charred unripe fruit was used with salt on diseased gums.
Pounded fruit combined with kava and sugar cane was used to treat
Babies were rubbed with fresh, crushed leaves for serious chest colds
accompanied by fever.
Eye washes were made from decoctions for eye complaints from flower
Leaf infusions were traditionally taken to treat adult fevers.
A mouthwash consisting of crushed ripe fruit and juice was used of inflamed
gums on young boys.
Pounded leaf juice was used for adult gingivitis.
Sore throats were treated by chewing the leaves and swallowing the juice.
Skin abscesses and boils were covered with leaf poultices.
Swelling was controlled with leaf macerations.
Heated leaves were often used for arthritic joins and for ringworm.
XERONINE: THE SECRET OF NONI?
The most informed professional on the subject of noni in recent years is Dr.
Ralph Heinicke, a biochemist who has researched the active compounds of noni
fruit for a number of years. He discovered that the noni fruit contains an
alkaloid precursor to a very vital compound called xeronine. Without xeronine,
life would cease. In Dr. Heinicke’s view, noni fruit provides a safe and
effective way to increase xeronine levels, which exert a crucial influence on
cell health and protection. His research suggests that the juice from the M.
citrifolia fruit contains what could technically be considered a precursor
of xetonine-proxeronine in the intestinal tract after it comes in contact with
specific enzyme which is also contained in the juice. This particular chemical
combination is believed to significantly affect cellular function, which can
determine a whole host of physiological reactions.
Heinicke’s research is based on the premise that one
of the primary functions of xeronine is to regulate the shape and integrity of
specific proteins. Because proteins have so many varied roles within cell
processes, the normalization of these proteins with noni supplementation could
initiate a very wide variety of body responses and treat many disease
conditions. Proteins are the most important catalysts found in the body
naturally decides how much of this precursor to convert to xeronine. Disease,
stress, anger, trauma and injury can lower xeronine levels in the body, thus
creating a xeronine deficit. Supplementing the body with noni fruit is
considered an excellent way to safely and naturally raise xeronine levels. It is
the research and theories of Dr. Heinicke which have made the juice of the noni
fruit a viable medicinal substance. He writes:
Xeronine is an alkaloid, a substance the body produces in order to activate
enzymes so they can function properly. It also energizes and regulates the
body. The particular alkaloid has never been found because the body makes it,
immediately uses it, and then breaks it down. At no time is there and
appreciable, isolable amount in the blood. But xeronine is so basic to the
functioning of proteins, we would die without it. Its absence can cause many
kinds of illness.
Because so many diseases result from an enzyme malfunction,
Dr. Heinicke believes thatusing the noni fruit can result in an impressive array
of curative applications. Interestingly, he believes that we manufacture
proxeronine while we are sleeping. He proposes that if we could constantly
supply our bodies with proxeronine from other sources, our need to sleep would
MODERN MEDICINAL APPLICATIONS OF NONI
Noni possesses a wide variety of medicinal properties which
originate from its differing plant components. The fruit and leaves of the shrub
exert antibacterial activities. Its roots promote the expulsion of mucus and the
shrinkage of swollen membranes making it an ideal therapeutic for nasal
congestion, lung infections, and hemorrhoids. Noni root compounds have also
shown natural sedative properties as well as the ability to lower blood
pressure. Leaf extracts are able to inhibit excessive blood flow or to inhibit
the formation of blood clots. Noni is particularly useful for its ability to
treat painful joint conditions and to resolve skin inflammations. Many people
drink noni fruit extracts in juice form for hypertension, painful menstruation,
arthritis, gastric ulcers, diabetes, and depression. Recent studies suggest that
its anticancer activity should also be considered.
Concerning the therapeutic potential of Morinda citrifolia
fruit juice, Dr. Heinicke writes:
I have seen the compound found in noni work wonders. When I
was still investigating its possibilities, I had a friend who was a medical
research scientist administer the proxeronine to a woman who had been comatose
for the three months. Two hours after receiving the compound, she sat up in
bed and asked where she was….Noni is probably the best source of proxeronine
that we have today.
Studies and surveys combined support the ability of noni to
act as an immunostimulant, inhibit the growth of certain tumors, enhance and
normalize cellular function and boost tissue regeneration. It is considered a
powerful blood purifier and contributor to overall homeostasis.
Noni Juice: Molecular Miracle?
Dr. Ralph Heinicke’s research
supports the use of noni fruit in juice form. Morinda citrifolia that is
presented in juice form is referred to as "Tahitian noni." Dr.
Heinicke believes that the compounds peculiar to noni fruit juice work to
actually repair damaged cells on a molecular level. The proxeronine content of
noni boosts the body’s production of xeronine, which appears to be able to
regulate the shape and integrity of certain proteins that individually
contribute to specific cellular activities. Interestingly, this effect seems to
occur after ingestion, inferring that the most active compound of noni may not
be present in uneaten forms of the fruit or other plant parts.
Some practitioners believe that xeronine is best obtained
from a noni juice precursor compound. The enxymatic reactions that occur with
taking the juice on an empty stomach are what Dr. Heinicke believes set cellular
repair into motion.
A study conducted in 1994 cited the
anticancer activity of Morinda citrifolia against lung cancer. A team of
scientists from the University of Hawaii used live laboratory mice to test the
medicinal properties of the fruit against Lewis lung carcinomas which were
artificially transferred to lung tissue. The mice that were left untreated died
in nine to twelve days. However, giving noni juice in consistent daily doses
significantly prolonged their life span. Almost half of these mice lived for
more than fifty days. Research conclusions state that the chemical constituents
of the juice acted indirectly by enhancing the ability of the immune system to
deal with invading malignancy by boosting macrophage or lymphocyte activity.
Further evaluation theorizes that the unique chemical constituents of Morinda
citrifolia initiate enhanced T-cell activity, a reaction that may explain
noni’s ability to treat a variety of infectious diseases.
In Japan, similar studies on tropical plant extracts found
the damnacanthol, a compound found in Morinda citrifolia, is able to
inhibit the function of K-RAS-NRK cells, which are considered precursors to
certain types of malignancies. The experiment involved adding noni plant extract
to RAS cells and incubating them for a number of days. Observation disclosed
that noni was able to significantly inhibit RAS cellular function. Among 500
plant extracts, Morinda citrifolia was determined to contain the most
effective compounds against RAS cells. Its damnacanthol content was clinically
described in 1993 as "a new inhibitor of RAS function."
The xeronine factor is also involved in that xeronine helps
to normalize the way malignant cells behave. While they are still technically
cancer cells, they no longer function as cells with unchecked growth. In time,
the body’s immune system may be able to eradicate these cells.
According to Dr. Heinicke’s theories,
the xeronine link found in noni fruit has the ability to "help cure various
manifestations of diseases such as cancer, senility, arthritis, high blood
pressure and low blood pressure." Anecdotal surveys have found that noni
repeatedly eases the joint pain associated with arthritic disease. One link to
arthritic pain may be the inability to properly or completely digest proteins
which can then form crystal-like deposits in the joints. The ability of noni
fruit to enhance protein digestion through enhanced enzymatic funtion may help
to eliminate this particular phenomenon.
In addition, the alkaloid compounds and plant metabolites of
noni may be linked to its apparent anti-inflammatory action. Plant sterols can
assist in inhibiting the inflammatory response which causes swelling and pain.
In addition, the antioxidant effect of noni may help to decrease free radical
damage in joint cells, which can exacerbate discomfort and degeneration.
The alkaloid and other chemical
compounds found in noni have proven themselves the effectively control or kill
over six types of infectious bacterial strains including: Escherichia coli,
salmonella typhi (and other types), shigella paradysenteriae, and staphylococcus
aureaus. In addition, damnacanthol, was able to inhibit the early antigen
stage of the Epstein-Barr virus.
The bioactive components of the whole plant, combined or in
separate portions, have demonstrated the ability to inhibit several different
strains of bacteria. Anecdotal reports support this action in the noni seems
particularly effective in shortening the duration of certain types of infection.
This may explain why noni is commonly used to treat colds and flu.
The chemical constituents found in noni and the possibility
that they stimulate xeronine production-as well as initiate alkaloid therapy-may
explain noni’s reputation for having immuno-stimulatory properties. Alkaloids
have been able to boost phagocytosis which is the process in which certain white
blood cells called macrophages attack and literally digest infectious organisms.
Interestingly, the antitumor action of noni has been ascribed to an immune
system response which involves stimulating T-cells.
More and more research suggests that because M. citrifolia
compounds enable the immune system to function more effectively, taking the herb
in concentrated forms may significantly boost health and performance. These
compounds appear to have the ability to increase the absorption, assimilation
and utilization of vitamins and minerals. The presence of proxeronine in noni
initiates a rise of xeronine in the intestinal track which enables the walls of
the intestines to more efficiently absorb carious nutrients, especially amino
acids. Vitamins act synergistically with xeronine to nourish all body systems.
In addition, leaf extracts of the plant have a significant
amount of protein and the fruit contains a substantial ascorbic acid content.
Noni fruit has been considered a food staple in Polynesia for centuries.
Apparently, even soldiers stationed in tropical regions during World War II
learned of the fruit’s ability to boost endurance and stamina. Native cultures
in Samoa, Tahiti, Raratonga and Austrailia used the fruit in cooked and raw
forms. Noni is considered a tonic and is especially recommened for debilitated
The process of aging bombards the body
with free radicals which can cause all kinds of degenerative diseases. The
xeronine theory promoted by Dr. Heinicke submits that as our bodies age, we lose
our ability synthesize xeronine. To make matters worse, the presence of many
enviromental toxins actually blocks the production of xeronine as well. He
believes that the proxeronine content of noni fruit juice can help to block
these actions, thereby working as an anti-aging compound.
The phytonutrients found in noni assist in promoting cell
nourishment and protection from free radicals created by exposure to pollution
and other potentially damaging agents. In addition, Morinda citrifolia
contains selenium, which is considered one of the best antioxidant compounds
While scientific studies are lacking in
this particular application of noni, Hawaiians used various parts of the plant
and its fruit to treat blood sugar disorders. Anecdotal surveys have found that
noni is currently recommended for anyone with diabetes.
A 1990 study found that extracts derived from the Morinda
citrifolia root have the ability to kill pain in animal experiments.
Interestingly, it was during this study that the natural sedative action of the
root was also noted. This study involved a French team of scientists who noted a
significant central analgesic activity in laboratory mice. Dr. Heinicke has
stated, "Xeronine also acts as a pain reliever. A man with very advanced
intestinal cancer was given three months to live. He began taking the
proxeronine and lived for a whole year, pain-free."
Skin Healing Agent
One of the most prevalent historical
uses of noni was in poultice form for cuts, wounds, abrasions, burns and
bruises. Using its fruit extract for very serious burns has resulted in some
extraordinary healing. Because skin is comprised of protein, it immediately
responds to the presence of xeronine. When the skin is broken or traumatized,
proxeronine enters the affected region from surrounding areas, and xeronine
synthesis subsequently rises, enhancing healing and tissue regeneration. Burns
are especially vulnerable to this biochemical process. Consequently, boosting
xeronine production within a burn site through the direct application of a noni
poultice is considered quite effective by Dr. Heinicke and his colleagues, who
have studied enzymatic therapy. Concerning burns, he has written:
I believe that each tissue has cells which contain proteins
which have receptor sites for the absorption of xeronine. Certain of these
proteins are the inert forms of enzymes which require absorbed xeronine to
become active. This xeronine, by converting the body’s prolcollangenase
system into a specific protease, quickly and safely removes the dead tissue
The xeronine link to treating drug addiction is based on the
notion that flooding the brain with extra xeronine can reverse the neurochemical
basis for addiction. This natural alkaloid is thought to normalize brain
receptors which subsequently results in the cessation of physiological
dependence on a certain chemical like nicotine. The potential of noni as a
natural stimulator for the production of xeronine may have profound implications
in treating various types of addictions.
Complementary Agents of Noni
Primary Applications of Noni
Chronic fatigue syndrome
High blood pressure
Diabetes fever gastric ulcers
There is no question that the very extensive geographical dispersal and
widespread utilization of Morinda citrifolia in tropical regions attests to its
credibility as a valuable herbal medicine. While more scientific study on its
biochemical attributes is warranted, what has already emerged provides
substantial validation of its medicinal worth. The enzymatic theories of Dr.
Heinicke do demand further study and development, but his research and
experience have already elevated the status of the noni fruit to that of a
remarkable healing food. The leaves, bark, roots and flower of the noni bush are
also immensely valuable. Alkaloid-containing plants hold great promise as
natural therapeutic agents in the treatment and prevention of disease. What the
peoples of South Pacific have know and practiced for generations should be
incorporated into our modern-day search for disease eradication, health
promotion and longevity.
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